Architects, lighting planners and media advertisers now have a new medium of communication
Media facades open up new urban communication possibilities. Buildings with a permanently changing facade take on a character of their own. The relationship between a building and its facade has always posed a great challenge to architects, advertisers and urban planners.
The architecture of a building is largely defined by its facade. Alongside traditional facade lighting, the future of facade design elements lies in media-operated glass shells, where the facade serves not only as a large-scale advertising and information display but also an artistic canvas, regardless of the form and function of the building.
Projects of this kind, where architecturally discerning or listed facades are used as a communication medium, often fail due to technical issues or heritage protection requirements.
Until now, media walls were heavy, only minimally translucent installations hung from facades. ONLYGLASS MEDIAFACADE is the transparent alternative.
ONLYGLASS MEDIAFACADE shows the direct link between glass and the LED - a symbiosis created out of aesthetic elegance in the form a glass facade and almost unlimited exterior communication possibilities.